SEO Specialist

Date: Jul 18, 2024

Location: Bangalore, IN

Company: Exalogic Consulting

Key Responsibilities:

  1. SEO Strategy Development:

    • Develop and implement effective search engine optimization (SEO) strategies.
    • Conduct keyword research to guide content teams.
    • Review technical SEO issues and recommend fixes.
  2. Content Management:

    • Optimize website content, landing pages, and paid search copy.
    • Direct off-page optimization projects (e.g., link-building).
  3. Analytics and Reporting:

    • Collect data and report on traffic, rankings, and other SEO aspects.
    • Analyze competitor strategies and develop counter-strategies.
    • Use tools such as Google Analytics, Google Search Console, and other SEO tools to monitor performance and guide improvements.
  4. Collaboration:

    • Collaborate with web developers and marketing teams to ensure SEO best practices are properly implemented.
    • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  5. Stay Updated:

    • Stay up-to-date with the latest SEO and digital marketing trends and best practices.
    • Research and implement search engine optimization recommendations.

Requirements:

  • Proven experience as an SEO Specialist or similar role for 5-7 years.
  • Knowledge of standard and current SEO practices.
  • Familiarity with relevant tools (e.g., Ahrefs, Screaming Frog, Moz) and web analytics tools (e.g., Google Analytics, Google Search Console).
  • Excellent analytical, organizational, and project management skills.
  • Strong communication skills and ability to work in a team environment.
  • Proficiency in HTML, CSS, and JavaScript for technical SEO purposes is a plus.
  • Experience with content management systems (CMS) like WordPress is preferred.
  • Bachelor’s degree in Marketing, Business, or related field is preferred.